Modeling Social Norm Formation and Creativity via Active Inference

Using active inference as a unifying framework, we computationally model how social norms form and are maintained through agent interactions, and how the same predictive processing also produces creative behavior — productive deviation from norms. We aim to capture the dialectical relationship between conformity and creativity in a single predictive framework.

Related papers:

• Kentaro Nomura, Takato Horii. “Modeling Social Norm Formation and Creativity Based on Active Inference” (in Japanese). Annual Conference of the Japanese Society for Artificial Intelligence (JSAI), June 2026.
• Kentaro Nomura, Takato Horii. “Social Reality Construction via Active Inference: Modeling the Dialectic of Conformity and Creativity”. arXiv:2604.09026.